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Wednesday, 6 June 2012


Cybher 2012 was awesome and it was such a while ago, but for any female bloggers who can get to London for the 2013 event it was a brilliant reunion of female bloggers across the spectrum.

The intro panel predicted the future of blogging would include fewer 'sponsored posts' and tighter relationships with brands, a big emphasis on monetisation- but the consensus was that if you're going to work on something, why not monetize it?! I took away encouragement to : Stay authentic, dedicated, love your blog, find your niche and have fun with it. This was echoed throughout the rest of the day.

Highlights include:

Zoe Margolis explaining her ordeal of being outed as a raunchy sex blogger- I'd read about this a while ago, and thought it an awful experience- but hearing about it personally made me realise the challenges and unexpected turns that bloggers were encountering ten years ago when it wasn't so 'mainstream'.

Erotic bloggers Lori and Ruby inspiring others to be courageous and write about sex. A lot. It was a talk full of giggles and grins- but it was all very down to earth. They were positive about including a bit of sex in your blog- but if you do this, top tip was to not write about your own sex life and think of creative ways to include experiences... We learned about how big the sex toy products reviews are but this is all very alien to me! For them, it's hard to remain anonymous- don't put anything out there that you would want known. If someone wants to find out they will. Make it part of who you are (Ruby). Why not? Women have been writing about sex for ages.

Imagery and idea generation to make your blog brilliant
Blogging is very visual now. Lifecasting Pinterest Instagram very popular and help with traffic.
Keep imagery consistent in width... Careful with images if you steal them...

Check out picnik creative kit from Google+, and for adding frames, filters etc don't need software- just image editing websites
Polyvore for creating sets of items with backgrounds etc (good for fashion bloggers) has a social aspect but can grab HTML code before publishing
Can use images from and can use their images with attribution. Can also allow your images to be used.

Money saving blogging
Look at last few posts and see how you can put a frugal spin on it.
Not many ppl in this sphere- but people looking for it. Be consistent (special day like magpie Monday,  ebay Sunday etc)
Link to others seems to give authority- in the know of niche
Plan content like a news editor

Bloggers Q&A
Messed up rooms and would have loved to have gone to how to get what you want but have seen enough tips on Twitter to get the gist. This was an exchange of other people's blogs- good to see mix of responses eg. Always replying to PRs as not sure where they may move to next. "it's nice to be important but it's important to be nice"

Feminist panel
When they had their F moment what exactly does it mean....?? For me perhaps can call yourself feminist if you've been discussing the ideals and read up on history etc.

They say:
Equality etc
Important to have the label to acknowledge the history and equality of women and questioning things and using power for good
#cybherfem to continue discussion
So now yes I can call myself a Feminist too!

Cybher ethics in blogging
Authenticity- be real- but as Emily mentioned have diff voices (fam, work etc.) so CAN choose one
Credit your sources and inspiration. Politeness and usefulness,  Common sense and transparency
Blagger v blogger- Natalie Lue: fine but ask nicely and be prepared to come up with your stats etc.
Emily: introduce yourself even without asking fir anything. Create a relationship. Will get better opportunities too with being creative.

#shareniger to share their stories- child brides etc

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